Instagram: Telling Our Story

A few weeks ago, I posted the following paragraphs to my personal Facebook account: My school has a perception problem, and it is frustrating. Willis serves the lowest socioeconomic area of Chandler and there is an unfortunate stigma that goes along with that...the impression that our students, and our school, have less potential than other … Continue reading Instagram: Telling Our Story

The Stories You Aren’t Supposed to Tell

In the era of school choice, students have become a commodity. In addition to educational credentials, a master's degree in marketing might be considered a valuable investment for school leaders. Telling your school's story is a necessity in a free market educational system, because where parents (and students) choose to go -- so goes the money … Continue reading The Stories You Aren’t Supposed to Tell